Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Show publisher information Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. 28 Feb 2023 06:29:24 Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. There are 240 respondents in this survey with 140 of them come from the US. Fans waited in line for days to see . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. These trends are unsurprising for several reasons. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . account, CJ, says that there is a team of seven people who run the BTS on Billboard! This is unsurprising given its large multi-cultural population. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. In the K-Pop industry, merch is as important as the music itself. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Chart. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Business opportunities soon followed. To use individual functions (e.g., mark statistics as favourites, set Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. K-Pop's wide appeal across Asia is due to several factors. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. So how do they do it? Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Halaman Selanjutnya. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. That is about 15,000 more than expected for an artist with her 85 million followers. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Yet K-Pop has made great strides in bridging the cultural divide. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. You can only download this statistic as a Premium user. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. rollingstoneindia.com/art-korean-music-videos/. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. If you are an admin, please authenticate by logging in again. Top North and South American Cities for K-Pop. Following them, there are 35% of the respondents believe K-pop is time-consuming. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. This game allows players to create or direct their own stories through the members of the BTS. Finally, audiences who are 55 years old and above make up 2% of site traffic. In part, this is due to South Koreas position as an economy driven by exports. The money is mostly obtained from parents or working part-time jobs. ?Click to watch my newest video!https://www.youtube.com/. From new album releases to concert coverage, our site has it all. Spanish tracks and collaborated with local artists. K-Pops wide appeal across Asia is due to several factors. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. (Normal here means they fall between the two red outer lines in the graph above.) 1. (2022). In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? As soon as this statistic is updated, you will immediately be notified via e-mail. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Because most of kpop fans are tweens and teens. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. We also offer combined rates with MusicThinkTank. You need a Statista Account for unlimited access. Then you can access your favorite statistics via the star in the header. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . K-pop has always been associated with complex videos and memorable visuals. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . You'll see that there is a near-linear relationship between followers and mentions. Please create an employee account to be able to mark statistics as favorites. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The K-Pop wave has been well documented in the United States. (February 14, 2022). The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Please do not hesitate to contact me. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. There are also historical and economic ties with the region. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. K-pop acts take up the three top spots on Billboard's Social 50 Chart. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. First was the young, diverse, and digitally native Generation Z coming of age. to incorporate the statistic into your presentation at any time. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. As for students, it is dominated by age ranging from 15 to 20 years old. Welcome back! You may opt-out by. We believe this is somethingthat should be reflected on the charts.". K-pop fan activism within the BLM movement emerges from this broader history. Change Consent | Kpopmap 2022. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Other East Asian countries have a somewhat misleading representation within this data. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Love that more females are listening to female groups. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Spanish tracks and collaborated with local artists. Check out our five best free-to-play Kpop games made especially for KPop fans. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. In addition, regardless of the fans demographic such as religion . Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Dancer at Heart. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. The Western Hemisphere: K-Pop Consumption and Engagement. (2020). However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. To use individual functions (e.g., mark statistics as favourites, set FYI, this is . Learn more about how Statista can support your business. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Discover the latest in K-pop music, news, and culture at KPOPSource.com. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. [Online]. They appoint South Korean stars as brand ambassadors . This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Please create an employee account to be able to mark statistics as favorites. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms.